Deci Dela by Nina Ricci c1994

In the early 1990s, the world of perfume was experiencing a dynamic shift. The era was marked by a growing interest in both classic and contemporary scents, with a strong emphasis on storytelling and evocative names that could capture the imagination of consumers. This period saw a blend of nostalgia for the elegance of past decades and a burgeoning fascination with innovative fragrances that could offer new sensory experiences.

In 1992, Parfums Nina Ricci S.A. began developing a new fragrance to be marketed worldwide under the name "Deci Dela." The name was chosen by high-level executives of Parfums Nina Ricci A.S.  Nina Ricci’s choice of the name "Deci Dela" for their 1994 fragrance was both strategic and evocative. The name was inspired by the French opera "Veronique," specifically drawing from the old French saying "Deci Dela," which translates to "Now here, now there." This phrase suggests a sense of elusiveness and the fleeting nature of moments—qualities that can be highly desirable in a perfume.

"Deci Dela" as a perfume name conveys a sense of whimsical sophistication and ephemeral beauty. The name evokes images of a woman who is both enigmatic and charming, able to captivate those around her with a fleeting but unforgettable presence. The term suggests a fragrance that can transition effortlessly from one occasion to another, embodying versatility and elegance. For women of the time, the name "Deci Dela" would resonate with the desire for a fragrance that offers both sophistication and a touch of mystery, reflecting their own complex identities and lifestyles.

Nina by Nina Ricci c1987

Nina (original) by Nina Ricci: launched in 1987. Created by Christian Vacchiano of Argeville perfumers. Nina was launched exclusively in the US through Nordstrom and through direct mail before it was distributed worldwide.

Eau de Fleurs by Nina Ricci c1980

Eau de Fleurs by Nina Ricci: launched in 1980. Created by Betty Busse as an eau de toilette. A more intense version of the fragrance named Fleurs de Fleurs, in eau de parfum concentration was also released in 1982.

Mademoiselle Ricci by Nina Ricci c1967

Mademoiselle Ricci by Nina Ricci: launched in 1967. An eau de toilette created for young girls by
Michel Hy.

Fleur de Fleurs by Nina Ricci c1982

Launched in 1982, Fleur de Fleurs by Nina Ricci bears a name that reflects the romantic elegance of the brand. The phrase "Fleur de Fleurs," French for "Flower of Flowers," is pronounced "flur duh flur". This evocative name suggests a bouquet of the finest blossoms, carefully chosen to create an unparalleled fragrance. The repetition of the word fleur emphasizes abundance and luxury, conjuring images of lush, blooming gardens filled with radiant florals. In Europe, the fragrance was marketed as Eau de Fleurs, reflecting the delicate and fresh nature of the scent. However, as Jean-Louis Ricci explained in 1981, American audiences preferred stronger, more concentrated fragrances and were less receptive to the term eau (water). Thus, the name Fleur de Fleurs was adapted for the U.S. market, better aligning with its image of refined femininity.

The early 1980s were a time of transformation, marked by contrasts between opulence and understated sophistication. In fashion, the era saw the rise of bold power dressing, with sharp-shouldered blazers and jewel tones, yet there was also a nod to softer, more romantic trends, such as flowing fabrics and romantic pastel hues. Women sought to balance strength and femininity, embodying both independence and grace. Against this backdrop, Fleur de Fleurs offered a scent that captured this duality.

Unlike the heavy, overtly sweet perfumes popular in the U.S., this fragrance was delicately refined—a reflection of European sensibilities. Women drawn to Fleur de Fleurs would have likely appreciated its subtle sophistication, preferring it as an enhancement of their natural allure rather than an overpowering statement. The name and scent both suggested a timeless elegance, resonating with women who valued beauty rooted in nature and tradition.

Nina by Nina Ricci c2006

Nina by Nina Ricci: launched in 2006, created by Olivier Cresp and Jacques Cavallier in 2006. The name is directly inspired by the 1987 perfume Nina, though they are two different fragrances.

Capricci by Nina Ricci c1960

Launched in 1960, Capricci by Nina Ricci was a perfume that perfectly captured the elegance and spirit of its time. The name "Capricci," an Italian word pronounced kah-PREE-chee, translates to "whims" or "fancies." It evokes an air of playfulness and spontaneity, conjuring images of lighthearted indulgence, artistic creativity, and a touch of unpredictability. By choosing this name, Nina Ricci embraced the essence of refined femininity with an adventurous, free-spirited twist, reflecting the cultural and social currents of the early 1960s.

The 1960s marked the dawn of a transformative era, often referred to as the Swinging Sixties, characterized by profound cultural and social shifts. While the decade is famously associated with revolutionary styles later on, the early 1960s retained much of the elegance and structured sophistication of the late 1950s. Fashion was moving away from the full skirts of Dior's New Look toward sleeker, more modern silhouettes introduced by designers like Balenciaga and Ricci herself. Women embraced tailored suits, sheath dresses, and understated glamour, with elegance remaining a dominant theme. Perfumes like Capricci complemented this aesthetic, offering a scent that was light, polished, and sophisticated—perfectly suited to a woman who valued refinement but was not afraid to indulge her whims.

The composition of Capricci, created by Marcel Carles, encapsulated this duality of structure and freedom. Classified as a light, aldehydic floral fragrance with a citrusy touch, it exuded sophistication and modernity. The blend of aldehydes and sparkling citrus top notes created an uplifting and fresh introduction, capturing the carefree energy of the word "Capricci." At its heart, the fragrance unfolded into a radiant bouquet of lily of the valley, reseda, Chinese gardenia, jasmine, and Bulgarian roses, each carefully chosen to evoke a sense of timeless femininity. The base notes of musk, oakmoss, and ambergris added depth and warmth, grounding the fragrance with a sensual, yet restrained elegance.

Farouche by Nina Ricci c1973

Farouche by Nina Ricci, launched in 1973, embodies a name that carries both intrigue and depth. The word "Farouche" is French, pronounced as "fah-roosh". It translates to "wild" or "shy" in English, depending on its context. It conjures an image of untamed elegance, a sense of enigmatic allure, and a hint of guarded vulnerability. The word evokes emotions of mystery, independence, and natural beauty, perfectly aligning with a fragrance designed to feel intimate yet memorable. Choosing such a name reflects the duality of a woman’s spirit—strong yet delicate, mysterious yet captivating.

The early 1970s were a transformative period, often considered part of the broader "Me Decade," a term coined by Tom Wolfe to describe the rise of self-expression and individuality. Society was moving away from the structured norms of the 1960s, embracing freedom in lifestyles, fashion, and art. Feminism was gaining momentum, and women were seeking ways to express their independence and identity. In fashion, this was the era of bold choices—maxi skirts, wide-legged trousers, bohemian prints, and tailored suits all coexisted, reflecting the eclectic and experimental spirit of the time. The influence of nature and simplicity was evident in designs, with earthy tones and flowing silhouettes gaining popularity.

During this period, perfumes became more than just accessories; they were personal statements. A perfume named Farouche would have appealed to women seeking a fragrance that mirrored their newfound freedom and individuality. The name suggested a blend of untamed beauty and emotional depth, qualities that resonated with the evolving identity of women in the 1970s.

Coeur-Joie by Nina Ricci c1946

Launched in 1946, Coeur-Joie by Nina Ricci encapsulates the hope and beauty of the post-war era. The name "Coeur-Joie," French for "Heart of Joy," reflects the perfume's uplifting spirit and romantic essence. Pronounced kur-zhwah, the name evokes images of lightness, happiness, and emotional renewal, perfectly suited for a fragrance intended to inspire and delight. Its poetic name speaks to an audience yearning for love, optimism, and beauty in a world recovering from the shadows of World War II.

The late 1940s, known as the dawn of the post-war period, marked a time of rebuilding, both materially and emotionally. Women were redefining their roles in society, embracing femininity and glamour after the austere years of the war. The "New Look" by Christian Dior had just debuted in 1947, revolutionizing fashion with its cinched waists, full skirts, and an emphasis on elegance and luxury. This was a time when perfume was not just an accessory but a statement—a symbol of a return to beauty, sophistication, and self-expression. For women of the time, a fragrance called "Heart of Joy" would have resonated deeply, promising an intimate escape to a world of romance and hope.

Coeur-Joie, created by Germaine Cellier, was a lush, powdery aldehydic floral fragrance designed to evoke the feeling of walking into an elegant, flower-filled hothouse. Its delicate composition combined the brightness of green florals with the softness of violets and jasmine, creating a romantic aura that felt modern yet timeless. The subtle warmth of the woodsy base grounded the fragrance, adding depth and sophistication. It was described as delicate and romantic—a blend of green freshness with just a whisper of violet and jasmine, layered over a powdery, sensuous base. In essence, "Coeur-Joie" captured a tender, feminine joy, offering women a luxurious and refined olfactory experience.

Fille d'Eve by Nina Ricci c1950

Fille d’Eve by Nina Ricci, launched in 1950 and introduced to the U.S. market by 1952, was a fragrance that carried with it a rich symbolism drawn from both biblical and mythological imagery. The name "Fille d’Eve" translates from French to "Daughter of Eve" (pronounced "Fee-ye d’Ev"), referring to the first woman in the Bible, Eve, and by extension, all women who followed her. Eve is often seen as the mother of humanity, and the notion of a “daughter of Eve” evokes a sense of innocence, purity, and perhaps a touch of temptation—the themes of womanhood as both nurturing and enigmatic. The name implies a connection to feminine archetypes—the original woman whose beauty, complexity, and essence are celebrated.

In the context of the early 1950s, a time marked by the post-war recovery, elegance, and femininity were central to the cultural atmosphere. The world was still transitioning from the austerity of wartime, and the fashion industry was beginning to embrace the opulence and softness that defined the post-war era. Women were encouraged to embrace their feminine sides, with hourglass silhouettes, luxurious fabrics, and delicate adornments becoming increasingly popular. The fragrance world mirrored this return to elegance with a shift away from the heavier, more austere perfumes of the 1940s to lighter, floral and fruity compositions that still carried a sense of depth and sophistication.

As for how women of the time would relate to a perfume named "Fille d’Eve," it would resonate with the feminine ideals of the day. The idea of a perfume named after Eve’s daughter would be a celebration of womanhood, invoking notions of natural beauty, charm, and sensuality. Women of the time would likely see this perfume as a way to embrace their own femininity, drawing on the age-old associations of Eve as a symbol of creation, allure, and feminine power. The fragrance’s aromatic green fruity floral chypre composition, with its notes of peach, jasmine, and rosemary, would evoke feelings of freshness and elegance, aligning with the era’s appreciation for light but complex floral bouquets.