In the early 1990s, the world of perfume was experiencing a dynamic shift. The era was marked by a growing interest in both classic and contemporary scents, with a strong emphasis on storytelling and evocative names that could capture the imagination of consumers. This period saw a blend of nostalgia for the elegance of past decades and a burgeoning fascination with innovative fragrances that could offer new sensory experiences.
In 1992, Parfums Nina Ricci S.A. began developing a new fragrance to be marketed worldwide under the name "Deci Dela." The name was chosen by high-level executives of Parfums Nina Ricci A.S. Nina Ricci’s choice of the name "Deci Dela" for their 1994 fragrance was both strategic and evocative. The name was inspired by the French opera "Veronique," specifically drawing from the old French saying "Deci Dela," which translates to "Now here, now there." This phrase suggests a sense of elusiveness and the fleeting nature of moments—qualities that can be highly desirable in a perfume.
"Deci Dela" as a perfume name conveys a sense of whimsical sophistication and ephemeral beauty. The name evokes images of a woman who is both enigmatic and charming, able to captivate those around her with a fleeting but unforgettable presence. The term suggests a fragrance that can transition effortlessly from one occasion to another, embodying versatility and elegance. For women of the time, the name "Deci Dela" would resonate with the desire for a fragrance that offers both sophistication and a touch of mystery, reflecting their own complex identities and lifestyles.
